Caught in the Middle: The Sandwich Generation in 2025 – Thoughts from the advisory desk on caring for two generations, and yourself
The Sandwich Generation—those caring for both aging parents and growing children—is growing rapidly in size and complexity. Many are working full-time, raising teenagers or launching college students, and beginning to help aging parents manage health, household, and financial decisions.
In 2025, this dual responsibility is more than just emotional; it’s logistical, financial, and deeply personal. The challenge isn’t just in managing the daily schedule, it’s in managing the mental load of multiple generations needing care, attention, and planning—often at the same time.
For many, the shift into this role begins gradually. It starts with helping parents navigate insurance forms, joining them at doctor appointments, or discussing whether the family home is still the right fit. It becomes clear, over time, that greater responsibilities may lie ahead…caregiving, financial coordination, even difficult conversations about long-term needs and living arrangements.
At the same time, those in the Sandwich Generation may be helping their children prepare for the next stage, whether that’s finishing high school, heading to college, or finding a first job. In many cases, significant tuition expenses are just around the corner, creating new financial pressures and competing priorities.
Click on the INSIGHTS image below for Moneco Advisors’ Partner Colleen Galushko’s Video Blog recap.
What Often Gets Left Behind
Amid all this, it’s common for people in this phase to let their own needs slip. The focus is often on everyone else…their kids’ education, their parents’ health…while their own planning gets postponed.
We often see these critical areas neglected:
· Life insurance policies that haven’t been updated in years
· Retirement contributions put on hold to manage short-term expenses
· Wills or estate documents drafted long ago and never revisited
· A financial plan that no longer reflects current responsibilities and goals
Even for those in the financial profession, who may have these items in order, the challenge is clear: many clients, friends, and family members are navigating this life stage without enough structure, information, or support.
Preparing Before the Crisis
There’s a significant difference between reacting to a crisis and preparing for one. While no one can predict exactly what the future holds, there are ways to reduce stress and increase confidence by having key plans and conversations in place early.
This includes:
· Talking with aging parents about their preferences and priorities before health issues arise
· Clarifying legal and financial documents, including powers of attorney, healthcare proxies, and beneficiary designations
· Mapping out college funding strategies early, especially if multiple children will be attending around the same time
· Checking in on your own financial wellness: retirement projections, insurance needs, and future care considerations
These are often difficult topics but avoiding them doesn’t make the need go away. In fact, it can create more strain when decisions must be made under pressure.
Looking Out for Others Means Looking Out for Yourself, Too
People in the Sandwich Generation often carry invisible burdens such as the emotional labor, the financial juggling, the coordination of care. They’re strong, capable, and committed to their families. But they also need space and support to look after themselves.
Attending to your own future isn’t an indulgence, it’s a necessity. It allows you to be present for the people who depend on you without depleting your own reserves. In many ways, the greatest gift you can offer your loved ones is stability, including your own.
As an advisor, I’ve seen the difference proactive planning can make. It can bring clearer decision-making, and fewer surprises during already stressful transitions. And it turns out that just beginning the conversation is often the hardest part.
Whether you’re firmly in the middle of the Sandwich Generation or just beginning to sense the shift, remember: your needs matter, too. And taking the time to prepare now can make all the difference later.
Important Disclosures
Moneco Advisors is a registered investment adviser. This is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Moneco Advisors and its representatives are properly licensed or exempt from licensure. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Moneco Advisors unless a client service agreement is in place. This commentary reflects the personal opinions, viewpoints and analyses of the Moneco Advisors employees providing such comments and should not be regarded as a description of advisory services provided by Moneco Advisors or performance returns of any Moneco Advisors client. The views reflected in the commentary are subject to change at any time without notice. Nothing in this commentary constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Moneco Advisors manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in this presentation.